The FAIRTRADE Mark
The FAIRTRADE Mark is the most widely, recognised ethical label in the world. When you buy a product which carries this label in a Kenyan shop, you can be assured that the producers receive different benefits.
What does the mark mean?
The graphic symbol inside the FAIRTRADE Mark is of a person with a raised arm representing the optimism of producers and linking the everyday determination of farmers with the aspiration of consumers. The blue sky of potential is connected to the green of growth.
The mark is now available in a number of products in Kenya. See the products available near you.