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Fairtrade Eastern Africa | February 27, 2020

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What is Fairtrade

By offering an alternative approach to trade, Fairtrade supports producers in securing better deals in Africa. Fairtrade farmers and workers across the continent can enjoy the following benefits:

a) Economic benefits

When you buy Fairtrade, you can be sure Kenyan and African producers receive a minimum price for their goods, which ensures they can cover the cost of sustainable production. The minimum price acts as a safety net for farmers at times when world markets fall below a sustainable level. Without it, farmers are completely at the mercy of the market. You are also promoting intra-Africa trade as most Fairtrade goods are produced and processed in Africa.

b) Social benefits

Fairtrade farmers not only are ensured of a minimum price, they also receive a Fairtrade premium which they invest in their community. With this additional income farmers can choose to build schools, hospitals, roads etc. For some concrete examples, go to Fairtrade in Action.

c) Environmental benefits

Fairtrade promotes sustainable agricultural practices in the growing of Fairtrade products. All Fairtrade farmers have to comply with strict environmental standards. Producers are required to protect the natural environment, making this an integral part of their farm management. Fairtrade is also supporting climate change adaptation measures via workshops or funding of specific training. By buying Fairtrade, you help the planet becoming more sustainable!


If you would like to learn more about Fairtrade and what producers need to do to become Fairtrade certified, click here