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FAIRTRADE, Nakumatt Holdings Celebrate Shoppers this Valentines

Nairobi 12th February 2014

This Valentines, Fairtrade and Nakumatt are showing love to Kenyans by giving shoppers Fairtrade Red Roses from Fairtrade-certified flower farms in Kenya. Shoppers who will be at participating Nakumatt outlets from 14th-16th February will not only receive Fairtrade Roses but also win Fairtrade goodies as well as get to learn what the international FAIRTRADE Mark means.

Fairtrade is a global certification that ensures that goods are produced and traded fairly and that the certified producer gets a fair price for his products. This is inclusive of a premium that is then used in social, economic and environmental development projects benefitting not just the individual farmers but the society in which he lives.

Speaking in Nairobi, Nakumatt Holdings’ Business Development Manager, Neel Shah noted that the company is keen on supporting manufacturers who empower the society around which they operate.

“Nakumatt Holdings has over the years put a keen focus on adopting strategic profile building initiatives, part of which involves supporting manufacturers who undertake ethical business operations. We will continue to work towards establishing the finest reputation in the retail sector by offering our customers significant emotional and tangible advantages over other brands. Our support for Fairtrade certified brands demonstrates this.

When a shopper buys a product with the mark they can be assured that the producer not only gets a fair price, but that the producer group is also using his premium money to build schools like Thengeini Primary school in Karatina, girls dormitories like at Kapsoo girls secondary school in Nandi hills and in upgrading dispensaries like Amwamba community dispensary in Maua Meru amongst many other schemes.

Products bearing the FAIRTRADE Mark available in Nakumatt are Dormans Safari coffee, Kericho Gold Speciality teas (Green tea, Earl grey and English breakfast), Cadbury Dairy Milk plain variant, and Tate and Lyle sugar brand from Malawi.

Fairtrade labeled products have traditionally been spotted in the retail chains in the European countries i.e. the likes of Sainsbury’s and Co-operative in the UK with production coming from the south and consumption in the North.

Now more and more consumers in the South are demanding for Fairtrade products hence retailers such as Nakumatt who believe in ethical trade as represented by Fairtrade are stocking them. This differentiates them as retailers who believe in giving consumers a chance to support their producers through their daily shopping habits.

Rachel Wandia, the Market Development Manager for Fairtrade notes that